Top 15 Real Estate CRM in 2024

Real estate CRM strategy session with team
Spread the word

When it comes to scaling your real estate business, a CRM is essential. It infuses your business with new energy, stability, and structure, enabling you to expand your customer base and team simultaneously.

However, when embarking on the search for the best software to elevate your business, you’re met with a sea of choices that can be overwhelming.

To address this challenge, we have compiled an exhaustive list of CRMs with a proven track record in the real estate industry. Take a look through the list, and you’re sure to find one that best suits your needs.

1. Pipedrive

pipedrive logo

What it does best

Pipedrive excels in managing real estate sales pipelines, reporting, and analytics. If you are a small or mid sized business in industries, Pipedrive offers unique customer management features that can help you scale.

For whom is it made

Pipedrive is an ideal CRM for real estate agents, brokers, and teams who seek an intuitive and user-friendly platform to automate lead capturing, deal management, and workflows. Although it’s not specially built for real estate, it has some powerful features that could be really beneficial for a variety of industries.

Affordability

Pipedrive’s pricing starts at $12.50 per user per month. The platform offers different pricing tiers to cater to the varying needs of users, making it a flexible and affordable option for real estate professionals.

Online Reputation 

Users have praised Pipedrive for its intuitive interface, robust features, and its effectiveness in managing sales processes and customer interactions. The platform has been commended for its ease of use, visual appeal, and its ability to streamline lead management and deal tracking

2. Zoho CRM 

Zoho logo

What it does best

Zoho CRM excels in providing a comprehensive set of features to increase leads, accelerate sales, and measure sales performance. It offers essential features such as journey orchestration, AI-based remote assistance, data security, and compliance, as well as seamless integration with telephony and social media platforms.

For whom is it made

Zoho CRM is designed to meet the needs of businesses of all sizes and types, including start-ups, large enterprises, and verticals such as real estate, healthcare, insurance, legal, media, restaurants, travel, banking, and nonprofits. It is a versatile CRM system that can be customized to meet the specific needs of any business type and size.

Affordability

Zoho CRM offers a variety of pricing plans, including a free version for up to 3 users. The paid plans start at $14 per user per month, making it a cost-effective option for businesses looking to implement a CRM system.

Online Reputation

Users have praised Zoho CRM for its multichannel capabilities, lead management, and marketing automation features. The platform has been commended for its ability to help businesses improve customer satisfaction, promote customer loyalty, and stay focused on important objectives through its consolidated dashboards, pipeline views, and automation of mundane activities

3. Sellxpert 

sellxpert

What it does best

Sellxpert is a Customer Relationship Management (CRM) software designed to streamline lead and client management for real estate professionals. It offers features such as lead management, site visit management, commission management, team management, back-office management, and marketing integrations with platforms like Facebook, WhatsApp, emails, and Magicbricks, among others.

For whom is it made

Sellxpert is tailored for real estate professionals, including realtors, agents, brokers, and small businesses in the real estate industry. It aims to provide a comprehensive solution for managing various aspects of real estate operations, from lead and client management to back-office tasks

Affordability

USD 9.02 per user per month Sellxpert also offers flexible pricing based on business requirement

Online Reputation

Sellxpert has been commended for its lead management, property database, automated marketing, and seamless integrations. Users have highlighted its ability to streamline real estate CRM operations and improve lead management. The software has been praised for its comprehensive features and its utility in managing daily real estate activities and operations.

4. Liondesk

liondesk logo
What it does best

LionDesk is a comprehensive CRM platform specifically designed for the real estate industry. It offers features such as full CRM, video emails, video texting, custom drip campaigns, contact lists, reporting, document storage, and more. The platform is known for its lead conversion, lead nurturing, and its ability to help real estate professionals run their businesses effectively.

For whom is it made

LionDesk is tailored for real estate agents, brokers, and teams, providing them with a simple tool for organization, lead generation, and lead nurturing. It is also suitable for small enterprises and sales professionals, including loan officers, insurance representatives, and automotive professionals.

Affordability

LionDesk’s pricing starts at $30.00 per month, offering a cost-effective solution for real estate professionals. The platform provides a range of features at a competitive price point, making it an attractive option for those looking to streamline their real estate CRM operations.

Online Reputation

Users have praised LionDesk for its ease of use, value for money, customer support, and functionality. The platform has been commended for its ability to convert leads, nurture past clients, and streamline real estate business operations. Additionally, users have highlighted its comprehensive features, including video communication, task reminders, and multiple pipeline transaction management, making it a valuable resource for real estate professionals.

5. PropertyBase

Propertybase

What it does best

Propertybase is an all-in-one platform for real estate agents, brokers, and teams, offering a complete suite of tools encompassing client relationship management (CRM), lead generation, marketing, web design, and back-office management. It is best for real estate professionals looking to increase productivity and turn leads into clients. The platform provides lead routing automation and an all-in-one solution for real estate business needs.

For whom is it made

Propertybase is designed for real estate professionals, brokerages, and teams, providing them with a comprehensive solution for managing various aspects of real estate operations, from lead and client management to back-office tasks. It is also suitable for real estate agents, teams, and boutique brokerages looking to invest in their business’ success with exclusive lead generation, contact management, and automation features.

Affordability

The pricing for Propertybase is not readily available from the provided sources. Users interested in the software may need to directly contact the provider for pricing information.

Online Reputation 

Propertybase has been commended for its lead generation and ability to manage everything in one place. Users have also liked its lead routing automation, website builder, and the vast amount of features to assist agents, teams, and brokerages in organizing their leads, marketing, and transactions. The platform has been praised for its ability to help real estate professionals meet the demands of today’s challenges and generate quality leads at scale through professional ad campaigns

6. Wise Agent

Wise Agent logo

What it does best

Wise Agent is an all-in-one real estate CRM that offers features such as lead management, transaction management, drip campaigns, texting, landing pages, and autoresponders. It is known for its affordability, ease of use, and comprehensive set of features, making it a valuable resource for real estate professionals.

For whom is it made

Wise Agent is tailored for real estate agents, brokers, and teams, providing them with a simple and affordable tool for lead and transaction management. It is also suitable for small enterprises and sales professionals in the real estate industry, offering them a comprehensive solution to manage their business effectively.

Affordability

Wise Agent offers a simple and affordable pricing structure, making it an accessible option for businesses of all sizes. The platform provides a range of features at a competitive price point, offering a cost-effective solution for real estate professionals.

Online Reputation

Users have praised Wise Agent for its ease of use, value for money, customer support, and functionality. The platform has been commended for its ability to streamline real estate business operations, improve lead management, and provide above-and-beyond customer support. Additionally, users have highlighted its comprehensive features, making it a valuable resource for real estate professionals

7. Follow Up Boss

followup boss logo

What it does best

Follow Up Boss excels in lead management, lead nurturing, and providing a centralized platform for real estate agents and teams to effectively manage their leads and streamline their sales processes. It offers features such as lead routing automation, video emails, and a comprehensive suite of tools to engage and convert leads.

For whom is it made

Follow Up Boss is tailored for real estate professionals, including team leads, administrators, agents on teams, inside sales agents (ISAs), and solo agents. It is designed to meet the needs of real estate professionals looking to streamline their lead management and sales processes, regardless of the size of their business or team.

Affordability

Follow Up Boss offers a simple and transparent pricing structure, starting at $150 per user per month. The platform provides a range of features at a competitive price point, making it an attractive option for real estate professionals looking to invest in a comprehensive lead management solution.

Online Reputation

Users have praised Follow Up Boss for its lead management, lead nurturing, and its ability to help real estate professionals run their businesses effectively. The platform has been commended for its comprehensive features, ease of use, and its impact on lead conversion and client engagement. Additionally, users have highlighted its value for money and its ability to help real estate professionals stay organized and focused on their business objectives

8. Real Geeks

Real Geeks logo

What it does best

Real Geeks is an all-in-one platform that provides real estate agents with a comprehensive solution for capturing and managing their leads and transactions. It offers features such as IDX-enabled websites, lead capture tools, home valuation, market reports, and CRM automation. The platform is known for its ability to help real estate professionals generate, nurture, and convert leads

For whom is it made

Real Geeks is tailored for real estate agents, brokers, and teams, providing them with a comprehensive solution for managing various aspects of real estate operations, from lead and client management to back-office tasks. It is also suitable for small enterprises and sales professionals in the real estate industry, offering them a comprehensive solution to manage their business effectively.

Affordability

Real Geeks offers a range of pricing plans, starting at $299 per month for one to two users. The platform provides a range of features at a competitive price point, making it an attractive option for real estate professionals looking to invest in a comprehensive lead management solution.

Online Reputation

Users have praised Real Geeks for its lead generation, lead nurturing, and its ability to help real estate professionals run their businesses effectively. The platform has been commended for its comprehensive features, ease of use, and its impact on lead conversion and client engagement. Additionally, users have highlighted its value for money and its ability to help real estate professionals stay organized and focused on their business objectives

9. LeadSquared

LeadSquared logo

What it does best

LeadSquared is a comprehensive CRM and marketing automation software designed to help businesses capture, nurture, manage, and track their leads in one place. It provides tools for lead capturing, lead nurturing, sales management, marketing analytics, and more, making it an ideal solution for businesses looking to streamline their lead management and sales execution processes.

For whom is it made

LeadSquared is tailored for enterprises and SMEs, providing them with a cloud-based solution for lead capturing, lead nurturing, and sales management. It is designed to meet the needs of businesses looking to organize their lead capture, lead management, sales management, and analytics in one platform.

Affordability

LeadSquared offers a pricing plan starting from $25.00 per month, making it a cost-effective solution for businesses looking to invest in a comprehensive lead management and marketing automation platform.

Online Reputation 

For reviews, you can refer to platforms such as Gartner Peer Insights, Capterra, and other similar software review websites to gain insights from real users who have experience with LeadSquared

10. Bitrix24

Bitrix24 logo

What it does best

Bitrix24 is a collaboration software with complete tools for management, collaboration, and communication. It provides a unified platform for files, projects, messages, tasks, and contacts. The platform offers solutions for social networking, tasks and projects, CRM, document management, file sharing, calendar and planning, sales team management, email, telephone, and HR management. It also features a mobile solution that works on various devices, including Android, iPhone, and iPad.

For whom is it made

Bitrix24 is suitable for businesses of all sizes, from small startups to large enterprises. It is designed to help businesses succeed in self-service and proactive engagement. The platform is also suitable for various types of users, including those who are not so tech-savvy and are looking for a solution that takes them one step closer to the customer.

Affordability

Bitrix24 offers a free plan with essential tools and features for up to 12 users, as well as cloud-hosted premium plans that are highly scalable and accessible on any device. An on-premise solution is also available for complete data control.

Online Reputation 

Bitrix24 has received positive feedback for its comprehensive set of tools for management, collaboration, and communication. Users have praised its user-friendly interface, support system, and effectiveness in client management. However, some users have noted that customization can be time-consuming and that the platform’s alerts and notifications may be overwhelming if not managed regularly

11. Monday.com

Monday.com logo

What it does best

Monday.com is a cloud-based Work OS that provides a visual and customizable platform for teams to manage their workflows, projects, and everyday work. It offers features such as visual boards, custom dashboards, automation recipes, and integrations with various third-party applications, making it an ideal solution for businesses looking to streamline their operations and increase productivity.

For whom is it made

Monday.com is designed for businesses of all sizes and types, providing them with a flexible and customizable platform to manage their workflows, projects, and everyday work. It is suitable for teams in various industries, including real estate, marketing, sales, HR, and more.

Affordability

Monday.com offers a range of pricing plans, starting at $8 per user per month. The platform provides a range of features at a competitive price point, making it an attractive option for businesses looking to invest in a comprehensive workflow management solution.

Online Reputation

Users have praised Monday.com for its ease of use, flexibility, and its ability to help teams manage their workflows and projects effectively. The platform has been commended for its comprehensive features, customization capabilities, and its impact on team collaboration and productivity. Additionally, users have highlighted its value for money and its ability to help businesses stay organized and focused on their objectives

12. Freshsales

Freshsales logo

What it does best

Freshsales is an easy-to-use CRM tool that provides unified sales, marketing, chat, and telephone capabilities. It offers functionalities for capturing website visitors as leads, retrieving important information about contacts, accounts, and deals, and providing robust reporting and analytics capabilities. The platform is designed to help businesses build pipelines and close deals effortlessly.

For whom is it made

Freshsales is tailored for businesses of all sizes, including small startups and larger enterprises. It is suitable for businesses looking to simplify selling, grow revenue, and power productivity with AI-powered, easy-to-use sales CRM. The platform is designed to help businesses reduce their no-show rate, acquire more customers, and scale rapidly.

Affordability

Freshsales offers a free plan and a range of paid plans, making it a flexible and affordable option for businesses looking to invest in a comprehensive CRM solution. The paid plans start at $12 per user per month, offering a cost-effective solution for businesses of all sizes.

Online Reputation 

For reviews, you can refer to platforms such as Gartner Peer Insights, Capterra, and other similar software review websites to gain insights from real users who have experience with Freshsales

13. HubSpot

HubSpot logo

What it does best

HubSpot is a customer platform consisting of six premium products — Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub, and Commerce Hub — built on a single, powerful CRM. It offers a wide range of features, including contact management, website activity tracking, opportunity pipeline (Deals), task management, and email tracking, among others. HubSpot’s CRM is designed to scale with businesses of all sizes, providing a centralized location for marketing, sales, customer service, and operations products.

For whom is it made

HubSpot is tailored for businesses of every size, from small startups to large enterprises. It is suitable for businesses looking to streamline their marketing, sales, customer service, and operations processes, providing them with a flexible and customizable platform to manage their workflows, projects, and everyday work.

Affordability

HubSpot offers a range of pricing plans, starting at $45 per month. The platform provides a range of features at a competitive price point, making it an attractive option for businesses looking to invest in a comprehensive CRM and marketing automation solution.

Online Reputation 

For reviews, you can refer to platforms such as Gartner Peer Insights, Capterra, and other similar software review websites to gain insights from real users who have experience with HubSpot

14. Salesforce 

Salesforce logo

What it does best

Salesforce is a cloud-based CRM platform that provides a comprehensive suite of tools for sales, marketing, customer service, and analytics. It offers features such as contact management, opportunity management, lead management, reports, and dashboards, making it an ideal solution for businesses looking to streamline their operations and increase productivity.

For whom is it made

Salesforce is tailored for businesses of all sizes and types, providing them with a flexible and customizable platform to manage their workflows, projects, and everyday work. It is suitable for teams in various industries, including real estate, marketing, sales, HR, and more.

Affordability

Salesforce offers a range of pricing plans, starting at $25 per user per month. The platform provides a range of features at a competitive price point, making it an attractive option for businesses looking to invest in a comprehensive CRM and marketing automation solution

Online Reputation 

For reviews, you can refer to platforms such as Gartner Peer Insights, Capterra, and other similar software review websites to gain insights from real users who have experience with Salesforce

15. Zendesk

zendesk logo

What it does best

Zendesk is an enterprise-level customer service platform that provides a wide range of features for better customer support, including a ticketing system, help desk automation, SLA management, and multi-channel support. It is designed to help businesses improve their customer support strategy and provide consistent and efficient customer service.

For whom is it made

Zendesk is tailored for a wide spectrum of enterprises, from large corporations to small startups, that are looking to improve their customer support strategy. It is designed to help businesses of all sizes, from massive organizations to small startups, to succeed in self-service and proactive engagement. The platform is also suitable for various types of users, including those who are not so tech-savvy and are looking for a solution that takes them one step closer to the customer.

Affordability

Zendesk offers a range of pricing plans, with multiple tiers and packages for its Zendesk Support, Zendesk Sell, and Zendesk Suite products. The pricing structure can be complex, with each tier and package offering its own collection of products and services.

Online Reputation 

Zendesk has received positive feedback from many customers, particularly those in enterprise organizations. However, some reviews suggest that it may be too much for some ecommerce businesses, and the complex pricing structure can be confusing for some users. Overall, Zendesk is well-regarded for its comprehensive customer service features and its ability to help businesses improve their customer support strategy

Conclusion

The significance of choosing the right real estate CRM cannot be overstated. A well-implemented CRM system can significantly boost client relationships, leading to increased sales, higher client retention rates, and enhanced overall profitability.

Real estate professionals can benefit from the industry-specific features, scalability, integration capabilities, and pricing offered by top real estate CRMs. Furthermore, the importance of customer support and user training in the decision-making process cannot be overlooked, as these factors are essential for maximizing the benefits of a CRM.