Top 5 CRM Apps for Real Estate Agents in 2024

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Every potential customer in the real estate industry has moved to mobile. 7.21 billion people worldwide use smartphones. So if you want to reach your potential buyers fast, you must use a dedicated crm app for real estate.

In this blog, we will delve into the list of top 5 crm apps for real estate. These apps are available on both android and iOS platforms. 

Top 5 CRM Apps for Real Estate


Sellxpert is an easy-to-use, fast, and fully secured real estate app available on Android and iOS. It fluidly manages leads, automates tasks, and boosts client interactions effortlessly. The onboarding process is smooth and quick, allowing your team to get started in weeks. Sellxpert comes with 10+ integrations to make cross-platform communication effortless and efficient.

2. Zoho CRM

Zoho CRM is a popular choice among real estate agents for its user-friendly interface and robust features. It offers lead management, contact management, pipeline management, and automation tools to streamline your workflow. With its mobile app, you can access your data on the go and stay connected with clients effortlessly. It’s available on both Android & iOS. 


Salesforce is a powerhouse in the CRM industry, known for its customization options and scalability. Real estate agents can benefit from its advanced analytics, AI-powered insights, and integrations with other tools like email marketing platforms. Salesforce helps you track leads, manage properties, and nurture client relationships effectively.

4. Pipedrive

Pipedrive is a simple yet powerful CRM app that focuses on sales pipeline management. It also has useful features tailored to the real estate industry. Real estate agents appreciate its visual interface, customizable pipelines, and automation features. With Pipedrive, you can track deals, set reminders for follow-ups, and prioritise your leads to close more deals efficiently.

5. Propertybase:

Propertybase is a specialised CRM app for real estate designed specifically to manage sales operations. It offers features like property listings management, MLS integrations, transaction tracking, and marketing automation tools. With Propertybase, you can centralize your property data, collaborate with team members, and provide personalized service to your clients.

Top Features of a CRM App for Real Estate:

1. Lead Management

A robust CRM app for real estate should offer comprehensive lead management capabilities. This includes capturing leads from various sources, assigning leads to agents, tracking lead interactions, and prioritising leads based on their potential. Effective lead management helps real estate agents focus their efforts on the most promising opportunities and convert leads into clients.

2. Contact Management

Contact management is essential for organising client information, communication history, preferences, and interactions. A good CRM app should provide a centralised database where real estate agents can store and access contact details easily. This feature enables agents to personalise their interactions, track client preferences, and maintain strong relationships with clients over time.

3. Property Listings Management

For real estate professionals, managing property listings efficiently is crucial. A CRM app tailored for real estate should allow agents to input property details, upload photos and videos, track property status, and schedule showings. Integration with MLS (Multiple Listing Service) databases can streamline the process of updating listings and ensure accurate information for clients.

4. Task Automation:

Automation features in a CRM app can save real estate agents valuable time by automating repetitive tasks such as sending follow-up emails, scheduling appointments, or updating client records. By setting up workflows and triggers, agents can ensure timely follow-ups, reminders, and notifications without manual intervention, allowing them to focus on building relationships and closing deals.

5. Pipeline Management:

Effective pipeline management is essential for tracking the progress of deals from initial contact to closing. A CRM app should provide visual representations of the sales pipeline, stages of the sales process, deal statuses, and revenue projections. Real estate agents can use pipeline management features to prioritise tasks, identify bottlenecks, forecast sales performance, and make informed decisions to drive business growth.

6. Integration Capabilities:

A versatile CRM app for real estate should offer integration capabilities with other tools commonly used by agents such as email marketing platforms, calendar apps, document management systems, and communication tools. Seamless integration allows for data synchronisation across platforms, improved workflow efficiency, and a unified view of client interactions and activities.


Picking the right CRM app for your real estate business can be a groundbreaking move. You need to involve all stakeholders, such as sales representatives, the marketing team, your partners, and vendors, to ensure smooth onboarding and efficiency. Take a demo with your team and consider pricing, training, and technical support to make an informed decision.