Did you know? 70% of real estate leads are lost due to poor follow-up. For Indian brokers, builders, and agents, managing hundreds of inquiries manually means missed deals, wasted time, and lost revenue.
The right real estate CRM software automates lead tracking, follow-ups, and conversions—helping you close more deals with less effort.
In this blog, we’ve curated the 14 best real estate CRM software in India for 2025—based on features, pricing, integrations, and performance in the Indian market.
Top 14 Lead Management CRM Software For Real Estate in India (2025)
1. Sellxpert CRM – Built for Indian Real Estate Teams
Best for: Builders, developers, and marketers looking for automation, inventory, and booking management.
Key Features:
- Auto lead capture from 99acres, Magicbricks, Facebook ads, Google Ads and others.
- Smart follow-ups reminders & WhatsApp automation, source wise lead tracking
- Real-time inventory, booking management & robust back office module
- Broker/channel partner commission tracking
- Loan, site visit, and document coordination
Why It Stands Out: Designed specifically for the Indian market with tier-2 & tier-3 scalability.
Pricing: On request. Custom plans available.
2. Salesforce (Real Estate Module)
Best for: Large enterprise real estate firms.
Key Features:
- Customizable workflows
- AI-driven lead capture, lead scoring, lead nurturing & conversion
- Deep analytics and integrations
Drawback: Expensive and complex to implement for small teams. It’s not done for real estate.
3. Zoho CRM for Real Estate
Best for: Mid-sized agencies needing flexibility.
Key Features:
- Lead scoring, assignment rules, workflow automation, marketing integration & drip campaigns.
- Multi-channel communication
- Workflow automation
Drawback: Lacks native real estate inventory management. Not dedicatedly built for real estate developers.
4. HubSpot CRM
Best for: Real estate marketers and consultants.
Key Features:
- Easy-to-use interface, clear organization of leads
- Lead scoring & prioritization
- Customizable pipeline
- Email & call tracking
- Website lead capture
Drawback: Real estate features need customization.
5. LeadSquared
Best for: Real estate firms focused on digital marketing.
Key Features:
- Lead capture, qualification, scoring, nurturing
- Built in dialer & mobile CRM
- Portal integration
- Sales funnel visibility
Drawback: Lacks native broker and inventory tools.
- Propertybase
Best for: Luxury real estate agents and developers.
Key Features:
- Contact and lead management, listing management, transaction management, and marketing automation.
- MLS integration
Drawback: High pricing for Indian users.
7. RealE 360
Best for: End-to-end real estate lifecycle tracking.
Key Features:
- SalesForce powered real estate crm
- Lead management, customizable dashboard, analytics, CTI dialer
- Customer journey mapping
- Lead duplication & assignment
- Campaign automation
- Booking & closure tracking
Drawback: Limited user base in India.
8. Freshsales (by Freshworks)
Best for: New real estate agencies.
Key Features:
- lead capture, scoring, automation, and nurturing
- AI powered lead qualification, read routing & lead tracking
- Email workflows
- Built-in phone calling
Drawback: Needs customization for real estate. Not ready to use from day one.
9. Bitrix24
Best for: Teams that need collaboration + CRM.
Key Features:
- Lead capture, Lead management, Sales automation
- Task management + CRM
- Marketing automation & Integration
- Chat, video calls, and shared docs
Drawback: Interface feels bulky for lead tracking.
10. Kylas CRM
Best for: Growing real estate firms.
Key Features:
- Lead pipeline visualization
- Centralized Lead Capture:
- Lead Tracking and Assignment:
- Workflow Automation
- Basic automation
Drawback: Doesn’t support property-level management.
11. RealOffice360
Best for: Independent real estate agents.
Key Features:
- Simple CRM
- Client & task tracking
Drawback: Not optimized for teams or brokers.
What to Look for in a Real Estate CRM in India
Choosing the right real estate CRM software in India isn’t just about fancy dashboards—it’s about finding a solution that truly understands the local real estate ecosystem. From managing leads across multiple property portals to dealing with channel partners, brokers, and site visits, your CRM should simplify it all. Here’s what you should look for in a real estate CRM in 2025:
1. Portal Integrations (99acres, MagicBricks, Housing.com)
A good CRM should automatically capture and centralize leads from top property portals like 99acres, MagicBricks, and Housing.com. This eliminates the need for manual entry, reduces response time, and ensures no lead is missed.
2. Marketing Integration (Facebook, Google Ads, Website)
Your CRM should integrate seamlessly with Facebook Ads, Google Ads, and your landing pages or real estate website. This allows you to track campaign performance, attribute leads to specific sources, and optimize your marketing spend effectively.
3. WhatsApp Automation & Call Tracking
WhatsApp is the go-to communication tool in India. Choose a CRM that enables:
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- Automated WhatsApp replies for new inquiries
- Bulk WhatsApp campaigns
- In-built call tracking to log calls and recordings
This ensures fast follow-ups and transparent lead history.
4. Inventory & Booking Management
Whether you’re selling plots, apartments, or commercial spaces, inventory management is key. Look for features like:
-
- Real-time inventory updates
- Unit blocking/reservation
- Booking form generation with buyer details
This avoids double bookings and improves customer confidence.
5. Site Visit Scheduling
CRM should help your sales team schedule, track, and remind clients about site visits. Features like route mapping, visit history, and follow-up reminders can significantly boost your site visit conversion rates.
6. Broker & Channel Partner Management
In India, brokers and channel partners are crucial sales contributors. The CRM should allow:
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- Partner-wise lead allocation
- Performance tracking
- Commission management
This simplifies coordination and motivates your partner network.
7. Mobile App Support (Android & iOS)
A field sales team needs a robust mobile app. The CRM’s mobile version should allow agents to:
- Access and update leads on the go
- Track site visits
- Get reminders and follow-ups
Look for apps that work smoothly on both Android and iOS platforms.
8. Channel Partner Module
This specialized module allows external partners to:
- Log in to their own dashboard
- Add leads
- Track their commissions
It ensures transparency and smooth collaboration without overloading your internal team.
9. Indian Market Compatibility (GST, Commissions, Local Formats)
A CRM built for the Indian real estate market should support:
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- GST invoicing
- Tiered commission structures
- Support for regional languages (if needed)
- Custom fields suited for Indian property formats (e.g., BHK, Sq. Ft., Katha)
10. Training & Support
Ensure the CRM provider offers proper onboarding, live training sessions, and ongoing customer support (via chat, call, or WhatsApp). This reduces downtime and accelerates your team’s learning curve.
11. Customization
Every real estate business has its own workflow. A good CRM should allow customization in:
- Lead stages
- Forms and fields
- Automation workflows
This flexibility ensures the CRM aligns with your unique sales process.
12. Pricing Model
Check whether the CRM offers:
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- Flexible pricing for small, medium, and large teams
- Monthly or annual billing options
- Add-ons for premium features
Pick a pricing model that scales with your growth.
13. After-Sales Support
A CRM is not a one-time deal. Ensure the vendor offers:
- Quick response times
- Regular feature updates
- Dedicated account managers (for enterprise users)
Great after-sales support can be the difference between a frustrating experience and a smooth, scalable system.
Final Thoughts
In 2025, the most successful real estate businesses in India are the ones who embrace advanced lead capture and tracking. A powerful CRM like Sellxpert can transform your lead conversion, eliminate follow-up gaps, and give you a serious competitive edge.
Whether you’re a local developer or a pan-India real estate firm, picking the right CRM will shape your success in the coming years.
Want to see how a real estate CRM can boost your sales? Book a free demo of Sellxpert CRM and experience the difference firsthand.