A Detailed Guide To Best CRM For Real Estate

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When the housing market is booming, all you can think about are your ever increasing sales and it does not take long for sales to start piling up. But we know that when you are aiming for greatness, there is never such a thing as too much organization With a CRM system set up correctly, sales will become even easier than they already are plus there will be no risk of losing important client information

A CRM (customer relationship management) system acts as an online database, allowing you to manage your contacts while saving time on manual data entry.

If you are new to using a CRM and want a low-risk way to get started, we have compiled a list of free best CRMs for real estate. Those looking for more real estate-specific CRMs should consider investing in one of the paid systems, which offers more functionality at a higher price.

Top 5 Best CRM For Real Estate

A real estate CRM aids in the management of all communications with leads and clients. CRM tools are becoming increasingly important to real estate agents daily work and the success of their brokerages. The best real estate CRM will be industry-specific, including features such as email and text messaging, lead follow-up tools, and click-to-call capabilities.

 There are many different CRM tools available to businesses that can be customized to accommodate the requirements of real estate agents – no matter how general or specialized they may be. There are certain features within these particular types of software that make it easier for these professionals and we have compiled a list of the best ones below, all of which were created just for this industrys requirements.


Pipedrive provides CRM for commercial real estate agents. The platform simplifies reporting by providing more information to your agency. For example, information about current customers, their financial situation, or conversion rates. Managing each contact and monitoring each of them may be too much to handle alongside ongoing business tasks.

With Pipedrive, real estate agencies can easily segment their sales funnels and keep them engaged. They make it easier to automate follow-ups with customizable email templates – like sending a personalized message to your tenants on their every anniversary of moving into their house.

The CRM for commercial real estate also includes a mobile app- available on both iOS and Android platforms. This way, you would not miss out on any potential prospects!

 HubSpot CRM

Without a doubt, HubSpot CRM is one of the best free real estate CRM solutions. HubSpot includes tools like customizable email templates, call tracking, sales automation, and pipeline management. It works well with email marketing software to improve contact outreach. This allows it to automate follow-ups, schedule, and track emails using the email analytics feature.

As HubSpot CRM is a part of the Sales Hub, users can also access Marketing Hub, CMS, or Service Hub.

Real estate CRMs focus largely on developing a one-of-a-kind experience with every single contact, lead list, prospect, and so forth. For instance, HubSpot provides an individualized private chat function if you upgrade your plan. They can also create a live notification section to stay in touch with prospects through the CRM system. Alongside this integration of Google Calendar too – realtors or realty agencies can set up reminders or schedule meetings.


Propertybase provides a suite of tools, including lead generation and marketing activities, in addition to powerful real estate CRM features. With so many available options, the software is perfect for team members, real estate agents, marketers, or even brokerages to convert leads into lifelong clients.

Propertybase will also help you gain a higher level of efficiency and simplify the process of managing all your agents leads. Collecting this data will make it easier for every person to handle more important tasks. In other words, this helps them focus on more important tasks and build stronger relationships with their clients; making every team members job easier.

 LionDesk CRM

LionDesk is an integrated CRM platform designed to make it easier for real estate professionals to manage their clients. LionDesk can track all of your email, phone call, and message interactions in one easy-to-search place so you can always stay on top of new leads without missing a beat.

You can create shortcodes for signage and campaigns are easy to build too, where you can integrate social media marketing platforms with just a few clicks of the mouse. Tools like these will make it easy for potential clients to contact you immediately wherever they are located – saving time so that they would not have to speak over the phone!

This also allows you to create new opportunities for communication, remind yourself about work assignments, execute marketing tasks quickly, and create ads for social media networks, all with just one easy tool.

 Top Producer

Top Producer CRM provides you with a full view of your sales pipeline and allows you to track potential clients. Track, manage, and nurture leads with ease with one easy-to-use mobile interface while syncing up all of your contact information.

This platform offers many features which allow you to conduct email marketing campaigns, manage transactions, create email templates, and share reports with potential home buyers. It also allows you to list your properties on the website using data from the most recent MLS listings and allows prospective clients to look at a 360-degree view of the property.


Managing a real estate business is not a cakewalk – there are so many things to take care of! With clients, properties, and contact lists, it is hard to keep everything organized. But all that changes when you use a CRM (customer relationship management) system. If you want to make your life easier, it would be wise to use this tool today!